KUALA LUMPUR — As the world pivots from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the pandemic and other world events have had a tremendous impact on how people are reassessing and rebuilding their lives.
Platform as a Service (PaaS) and Software as a Service (SaaS), while not new to the scene, are now seeing a resurgence in adoption among mobile operators and everyday brands.
The period of contagion, self-isolation, and economic uncertainty changed the way consumers behave. People are living, working, buying, and in many ways, thinking differently.
With unlimited access to information and demand products and services, they are constantly connected, app-native, and aware of what they can do with technology. They want relevant content related to what they’re doing at any time, from any location, and in the format and on the device of their choice. This has resulted in fundamental changes in how a business operates and the value they deliver to their consumers.
That’s where PaaS and SaaS, in their 2022 iterations, enter.
Scalable Mobile Platforms: Key to Long-Term User Happiness and Churn Reduction
Mobile subscribers’ expectations and needs are increasingly in line with the growth of the digital economy. Think about it: Mobile operators that are walking foot to foot with technology are the ones that continue to remain relevant.
Today, digital vouchers are fast-growing in adoption due to increasing demand for convenience. In fact, according to Juniper Research, 80% of all coupon redemptions are projected to happen on a mobile device by end of 2022.
Mobile operators and businesses that can offer platforms for subscribers and users to access different categories of vouchers in a one-stop integrated portal will be able to:
- Increase revenue
- Strengthen consumer loyalty, thereby reduce churn
- Offer exclusive in-demand vouchers that are not readily available in the region
Forest Interactive’s Digital Voucher Platform (DVP), a comprehensive fully customizable one-stop platform for digital vouchers, was developed to help mobile operators reduce churn and increase profit. Mobile operators can achieve so much more by leveraging DVP to get in touch with their customer’s shifting preferences and get more involved in mobile commerce.
Mobile operators must be agile on numerous fronts to stay competitive in a hypercompetitive market. From creating innovative digital services, simplifying services integration, to streamlining the process of onboarding and managing partners, these players clearly have a long to-do list.
Therefore, Forest Interactive’s Digital Service Delivery Platform (DSDP) aims at managing all these requirements in an end-to-end manner. A mobile value-added services (MVAS) automation platform that offers PaaS for mobile operators to manage their content providers with a single administrative platform, simplified service integration, and efficient onboarding process.
One of the benefits of using DSDP is that the platform offers customizable features with fast upgrade capability to suit the mobile operators’ business requirements and there is no initial setup fee or hidden cost.
If you have no idea where to start, leave the digitalization to us! We will bring a solution, advise you about benefits, and develop it at the end. Visit forest-interactive.com
Digital Platforms: What You Need to Know
Digital platforms are no longer a strategic adoption by digital natives. Rather, they are a must-have for all brands and businesses, especially when they are automated and can be customized for businesses to connect with their users on a personal level, without needing to build them from scratch.
elfo, a digital solutions provider, stands out from its competitors with its all-in-one capabilities and customizable packages. What does this mean for elfo’s clients? End-to-end digital solutions that cover everything from email marketing automation to real-time SMS campaigns, landing page builders to digital marketing services. elfo utilizes the best of tech and automation, combined with the team’s performance marketing expertise, to provide the best digital solution for its clients.
Many businesses across all industry verticals have employed SMS messaging for customer relationship management as it is a cost-effective way to facilitate communication and improve engagement.
elfoA2P is an application–to–person messaging platform where SMS is sent from a software application to a person’s mobile phone. Through the elfoA2P portal, users can easily blast out batches of SMS using a scheduler function on an intuitive platform. elfoA2P’s comprehensive reporting feature also allows users to do real-time monitoring during the SMS campaign.
Whether it’s simple notifications, crucial reminders, or important announcements, elfoA2P helps mobile operators and enterprises deliver timely messages, even during peak times, with thousands of messages delivered every minute. This translates to high volumes of messages without delay, a must-have when sending emergency notifications.
Aside from that, in the modern marketing world, successful campaigns rely on highly targeted marketing, which basically boils down to the old adage of delivering the right message to the right person or business at the right time.
With email marketing and automation platform, it helps marketers to automate repetitive processes in order to deliver more personalization, increase key performance indicators, improve efficiency, generate more leads, and drive greater revenue. These benefits are just a few of the dozens of reasons you should consider switching from your email service provider (ESP) to email marketing and automation platform like elfoMAP.
If you want to learn how to more effectively expand your business globally, check out elfoMobi, an affiliate marketing network that provides unparalleled traffic performance, quality leads, and the highest ROI for your campaigns.
Ready to take the next step in your digital marketing journey? Schedule a demo with one of our digital marketing experts at elfo. You won’t regret it!
Accelerating the Malaysian Digital Economy Forward on a Global Scale
Since the introduction of the Multimedia Super Corridor (MSC) in 1996, our country has seen progress and success in digital advancements that help drive the Malaysian digital economy forward.
In recent years, we’ve noted that many Malaysian businesses are still adapting and adopting sustainable digital transformation locally, establishing partnerships between the government and businesses, as well as leveraging on institutional support that accelerates industry development.
What this means is that a lot of Malaysian businesses are still hyper-focused on what they can do on a national scale. Homegrown companies should consider maximizing their reach in other developing markets. Grants, export opportunities, and expansion programs offered by MATRADE and MDEC are friendly towards tech companies looking to expand their reach internationally, and we’ve been able to establish offices in 16 different cities around the world because of the programs facilitated under government ministries and agencies.
Another key factor in securing and solidifying partners and clients from all around the world is through attending, exhibiting, and speaking at conferences locally and regionally.
Forest Interactive and elfo wrapped up its most recent exhibit at Mobile World Congress, or MWC Barcelona 2022, which is hosted by GSMA, an organization that represents the interests of mobile industry players globally. As the industry’s premier event where thought leaders, experts, and businesses from almost 200 countries and territories congregate, this is the type of international opportunity Malaysian companies looking to drive the digital economy forward on a global scale should maximize.
In the next decade, the Malaysia Digital Economy Blueprint seeks to position our country as the regional market producer for digital products and digital solutions provider. If your company is digital-driven and future-forward, the time is now to look at how you can represent Malaysia in the broader tech community.
Johary Mustapha is the Founder & CEO of Forest Interactive, a developer of scalable mobile platforms servicing almost 90 mobile operators worldwide. He is also a Director at elfo, a martech and adtech company that helps businesses drive conversions through innovative products, ad platform technology, and strategic digital marketing management.
