SEGi College Subang Jaya has tapped elfo to enhance their recruitment strategies, measure every touchpoint in their customer journey, and increase conversion from UEC market.

Learn how this Malaysian higher education institution improved their digital transformation strategies by being elfo’s corporate partner.

SUCCESS STORY

With elfo marketing automation platform, the team saw improvement in student retention with better customer database management, A/B testing and easy-to-use email templates. A 90% email open rate and a 5% clickthrough rate were achieved, which are both higher than the industry average.

↑90%

Email open rate for UEC market with massive conversion

↑4x

Higher clickthrough rate than the industry benchmark

↑4x

Higher email open rate than the industry benchmark

↑3x

Increase enrolments in UEC segment

+100%

Increase in conversion from email campaigns

THE STORY

Education for all levels

SEGi College Subang Jaya is a private university college in Malaysia that was established in 2006 and serves more than 5,000 students a year. SEGi offers a wide range of higher-education programs from foundation up to master’s level.

Wanting to make a positive contribution to global communities, SEGi’s mission is to be the top educational institution with a strong emphasis on educational and training excellence that meets industry needs.

THE GOAL

Increase student enrollment and improve student experience

SEGi College Subang Jaya was seeking to improve students’ retention strategy with effective email communication and to increase students’ signup for recruitment events.

THE SOLUTION

Education institution on autopilot

Before turning to elfo, SEGi relied on social media and digital marketing services to reach their students globally, but the data was inaccurate so we introduced SEGi to our marketing automation platform to boost their marketing campaigns and achieve their goals.

In order to reach and engage with the UEC market, SEGi implemented Electronic Direct Mail (EDM) to promote their institution through students’ email. We have provided SEGi the solution to create professional and personalized email campaigns using free pre-designed email templates and easy-to-use drag and drop builder. They also ran A/B tests to determine which email is the most effective and the best-performing version for their targeted students.

SEGi then utilized a unique email automation workflow to visualize their customer journey at every touchpoint. This tool also helped them to boost student retention and give a seamless and engaging experience to their students. We also introduced SEGi to email analytics which they can use to track their campaigns’ performance and generate reports to inform the effectiveness of their marketing strategies.

THE RESULTS

Effectively engage and enroll international students

elfo had helped SEGi refine their marketing strategy to achieve better results from Jan – Oct 2021. The institution saw:

90% email open rate for UEC market with massive conversion
4x higher click-through rate than the industry benchmark
4x higher email open rate than the industry benchmark
3x increase in enrolments in UEC Segment
+100% increase in conversion from the email campaigns

PRODUCTS USED

Email Creator
Email Automation Workflow
Predesigned Templates
A/B Testing
Email Analytics

Li Chun Young

Digital Marketing Lead at SEGi College Subang Jaya

elfo email automation smart designed technology helps us improve relationships with our existing students’ database and enhance our new students’ recruitment strategy. They have provided us with excellent performance results, giving us the assurance to continue using their marketing automation platform in our email marketing strategy.

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