BAKHACHE HAMPERS
Build online brand awareness and boost sales with ads and remarketing campaigns
Bakhache Hampers wanted to increase their brand presence, boost sales performance and get a full digital marketing consultation for their Hari Raya campaign. With elfo, they’ve fulfilled their goals and more.
Learn how elfo helped this premium gift box company achieve their marketing objectives with elfo’s digital marketing services!
SUCCESS STORY
↑116
↑6.25
↑188
↑RM52.9k
THE STORY
Luxury corporate gifts
Bakhache Hampers is a subsidiary company of Bakhache Luxuries, a renowned purveyor of luxury and high-quality brands sourced Internationally for clients in Southeast Asia and Australia.
They were established in 2005 and have premium boutiques in Kuala Lumpur with a collection of high-end jewelry, silver tableware, home décor, fragrances, personal care and gourmet food.
Their objective is to create beautifully-designed gifts that have a sense of uniqueness and luxury yet are accessible to everyone.
THE GOAL
Raising brand awareness with sales & conversion lift
THE SOLUTION
Remarketing strategy for conversion
We have introduced Bakhache Hampers to our digital marketing services that help them to achieve their marketing objectives.
We provided the solutions by targeting the right audience through Facebook ads with the Traffic campaign objective that drove potential leads not only to their official website but to Shopee. Then we started running ads for Conversions, which resulted in good return for their business growth.
elfo also gave the solution that allowed them reach their potential customers across all platforms through Google Display Network. We also introduced them to Google SEM as a way to attract qualified traffic to their websites and increase sales. In addition, Bakhache Hampers uses Google shopping ads to promote their products with detailed information before the user clicks the ad.
THE RESULTS
Gifting happiness, Delivering results!
elfo’s digital marketing services helped Bakhache Hampers increase both brand presence and sales. Their campaigns ran in April 2022 and achieved these results:
- 116 website orders
- 188 add-to-cart (ATC)
- 6.25 return on ad spend (ROAS)
- RM52.9k purchase value
PRODUCTS USED
- Social Content Strategy
- Images Ads: Facebook
- Video Ads: Facebook
- Traffic Ads: Facebook
- Conversion Ads: Facebook
- SEM: Google
- Shopping: Google
- Display Network: Google
Ong Pek Khong (PK)
Group COO of Bakhache Hampers
elfo has built such a strong relationship with our organization that we consider them an extension of our marketing department. elfo’s service is just a phone call/e-mail away and we always receive the same level of support that we expect from our employees. From large initiatives to high priority/short notice initiatives, elfo always makes us feel like we’re their number 1 customer.
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