Insights
MarTech vs AdTech: Adopt or Ignore?
As similar as these two marketing terminations sound, they’re anything but. Marketing technology (MarTech) and Advertising technology (AdTech) reach a
Email Marketing
The Ultimate Guide for Email Marketing Best Practices
Email marketing may not be the trendiest or newest marketing channel, but it’s still a vital way to generate leads
Insights
The Building Blocks of Branding: elfo’s Identity Refined
For all businesses, the brand identity is critical in distinguishing themselves from others. Brand identity is not necessarily aesthetic but
Insights
Social Proof: A Marketing Must?
Have you ever bought something that your trusted friend swears by? Have you found yourself purchasing that heavily-promoted juicer on
