INSTITUT JANTUNG NEGARA
Located in Malaysia, Institut Jantung Negara (IJN) approached elfo to take over their digital marketing with the intention of gaining more followers, visibility, and engagement on social media platforms.
See how elfo digital services managed to develop a digital marketing strategy that helped IJN achieve their goals cost-effectively.
SUCCESS STORY
RM0.24
Average cost per engagement
5,158
New Facebook followers in 5 months
441
5%
72.8% out of 25,600
63.9%
THE STORY
Largest cardiac care center
Institut Jantung Negara (IJN), also known as the National Heart Institute, is recognized as one of the largest independent cardiac care centers in Southeast Asia. Since its opening in 1992, the institution has treated over 5 million patients to date.
IJN has a highly competent team of cardiologists and support staff to handle emergencies and give specialized treatment for their patients. To maintain its position as the leading heart specialist institution in the region, IJN will continue to actively support training, research and development activities to enhance their standards of care.
THE GOAL
Boost visibility and awareness
THE SOLUTION
Managing online presence
elfo worked with IJN to understand their expectations and found the gaps in their previous marketing plan. We set up growth-oriented social media management, media-buying strategies and digital game campaign to increase brand awareness and positively impact their Instagram, Facebook and TikTok audiences. Below are elfo approaches from the campaign: –
- Develop and manage content including images, reels and videos
- Create engagement campaigns to increase brand visibility and engagement rate on social media platforms.
- Create valuable and informative content to share and educate IJN’s audience and new patients.
- Organize and manage a digital contest called the ‘Healthy Heart Challenge’.
- Create contest ads using carousel, multi-images, reels and videos that were specifically personalized for IJN
- Create the festive and brand stickers to be used by the masses on Instagram and WhatsApp
THE RESULTS
A healthy and successful upturn
We have helped IJN deliver exceptional results since the very first day of our cooperation. The campaign ran between May 2021 – Oct 2022 and achieved the following results:
- RM0.24 of average cost per engagement
- 5,158 new Facebook followers within 5 months
- 441 new Instagram followers within 5 months
- 5% higher engagement rate than the industry benchmark
- 72.8% out of 25,600 page visitors convert to game participants
- 63.9% organic reach on Facebook and Instagram
PRODUCTS USED
- Social Media Management
- Media-Buying
- Digital Game: Social Media
- Digital Game: Paid Ads
- Images Ads: Facebook
- Video Ads: Facebook
Nur Izrinda Izzaty
Head of Integrated Media, Corporate Communication Department at IJN
From our experience, elfo is the best digital solutions provider for developing and executing fast and effective digital marketing strategies supported by responsive communication to our business needs. We are extremely satisfied with the results and we highly recommend elfo to any business that seeks a trusted and professional digital solution provider.
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