elfo, digital marketing

KUALA LUMPUR — Starting 2021, elfo introduced the new joiner starter kit, a personalized bundle for all new talents onboarded into the elfo family. The pre-curated box includes a variety of exciting goodies that gives new talents the opportunity to bring a little piece of elfo back home with them.

Packaged in an eco-friendly box, the starter kit features a carefully chosen assortment of merchandise that includes an elfo lanyard, stress ball, the official elfo company t-shirt, a collection of elfo stickers, a webcam cover and beautiful foldable canvas bag. The box itself is unique as talents can convert it by folding it into a stationery and phone station, highlighting the sustainability goals of the starter kit.

Including items such as the webcam cover and the DIY phone and stationary station was not only practical but closely relates to elfo’s identity of digitalization and technology, highlighting the nature of the business. The phone and stationary station itself comes with “some assembly required” to promote the intelligent, hardworking and out-of-the box characteristics that defines elfo’s talents, with the reward being a central location to keep your work items.

Starting a new job is both an exciting but nerve-wracking experience and with many businesses working remotely this year, instilling a strong sense of brand identity among new joiners can be a challenging aspect. While providing talents with branded items can be simple, the trick is to find the right balance in ensuring that the package was practical and espouses the values of sustainability.

With this in mind, the elfo new joiner starter kit aims to ease the transition for newly onboarded talents with items that would be utilized in their home workspaces. The contents itself was selected based on feedback from different departments and a focus group discussion with new talents. This ensures that the starter kit is as effective as possible and that the contents can be properly utilized.

Given the current global situation, improving elfo’s onboarding experience was crucial as we value our talents and strive to make their work experiences pleasant. The starter kit allows talents to bring a piece of elfo home and immerse themselves with the company brand and values.

Sri Yosephin, head of elfo

 

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