KUALA LUMPUR — Forest Interactive and elfo will pave the way at the 2022 Mobile World Congress (MWC), as they attend and exhibit in-person at Barcelona in Spain from February 28 to March 3, 2022.  

To amplify Malaysia’s presence at MWC, both companies are also playing host to mobile operators. Senior management representatives of the companies will be joining in on the conversation to shape the future of the mobile industry.  

“We are delighted to reunite and reconnect in-person with our global partners at this year’s MWC,” said Johary Mustapha, Founder & CEO of Forest Interactive. “Not only do we get to explore potential opportunities with prospective and current partners through our latest line-up of products, but we’ll also be able to offer our close Malaysian partners the experience to get up-close-and-personal with the latest technological innovations showcased at the event.”   

Organized by GSMA, the organization representing the interests of the global mobile ecosystem, MWC this year will revolve around the theme Connectivity Unleashed.   

“As a Malaysia Digital Economy Corporation (MDEC) Global Acceleration and Innovation Network (GAIN) company, we’ve long been supportive of national development policies geared at propelling Malaysia’s digital economy forward,” continued Johary. “As we showcase our scalable mobile platforms this year at the event, we hope to also play a part in shaping the conversation about the innovations and contributions Malaysian companies like ours are bringing to the world.” 

Decision makers and thought leaders of the mobile industry from more than 150 countries and 2,400 leading companies are expected to convene and uncover the latest innovations and leading-edge technology. 

Sri Yosephin, General Manager at elfo, added, “This year’s theme is particularly exciting to us, as our core mission is to help businesses unleash connectivity through our digital marketing platforms and services. Participating in MWC will allow us to showcase our SaaS products to the mobile communication and technology industry, as well as meet industry leaders to preview the latest technological innovations in Barcelona.”  

Throughout the four-day event, Forest Interactive and elfo will be showcasing the following products and solutions: 

  1. Digital Service Delivery Platform 
  2. Digital Voucher Platform 
  3. elfoA2P (Messaging Platform) 
  4. elfoMAP (Email & Marketing Automation) 
  5. elfoMobi (Affiliate Marketing Network) 
  6. Digital Marketing Services 

This is Forest Interactive’s 5th year and elfo’s 4th year exhibiting at MWC Barcelona. The companies will be hosting visitors at Hall Congress Square. 

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About elfo 
Headquartered in Malaysia, elfo is a martech and adtech company that offers performance-driven marketing products, helping brands and businesses run targeted campaigns through simplified management. Founded in 2017 on the premise of being a one-stop agency for every client, elfo’s digital expertise has helped businesses in 19 countries achieve progressive growth and measurable success. 
 
Featuring a 360° suite of digital products, elfo offers email marketing and automation, affiliate marketing, programmatic advertising, intuitive landing page builder, chatbot, and other digital marketing services. As of 2021, elfo is connected to over 200 exclusive partners worldwide including enterprises, mobile network operators, premium publishers, social networks, and government agencies. 
 
For more information, visit elfo corporate website at elfo.com. 
Follow elfo on LinkedIn, Instagram, Facebook, and YouTube. 

About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators, content providers, and game publishers with their subscribers. With over 15 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 17 regional offices. 

Delivering content subscription services, digital voucher and e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30 countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. To learn more, visit forest-interactive.com. 

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