KUALA LUMPUR — elfo and Forest Interactive played host to attendees at Mobile World Congress (MWC) Barcelona 2022, the world’s largest and most influential connectivity event, from February 28 to March 3, 2022.
The recent exhibition saw a shift in future technology, with more than 61,000 attendees from almost 200 countries and territories convening in-person to discuss the potential of the metaverse, the convergence of mobile, and transforming vertical industries.
“Following last year’s successful event, we are glad to be back this year at MWC Barcelona with some of the most influential and eclectic people in the tech industry,” commented Johary Mustapha, Founder & CEO of Forest Interactive. “Potential and existing global partners, as well as representatives from the Malaysian Ministry of Communications and Multimedia, visited our booth to reconnect or explore the possibilities of working together in the near future.”
One of the more fruitful discussions resulted with an integration deal between Wallet Codes, a private business entity under the Forest Group of Companies, and DaoPay, an Austria-based payment service provider, to expand the digital platform’s payment channel portfolio and extend its digital voucher offerings to users in Europe.
Amplifying the rise of the mobile industry, the event comprised themes pertaining to changes in future technology such as the latest advancements of 5G, networking technology, virtual reality (VR), augmented reality (AR), artificial intelligence, metaverse, and what the future holds for the virtual world.
“While the tech announcements took center stage for most of the event, there was an underlying theme of sustainability that could not be missed,” continued Johary. “Several companies made sustainability one of their key messages for the week, speaking on how their technologies will enable a greener future. MWC Barcelona 2022 was just the beginning; I’m looking forward to seeing how Forest Interactive can contribute to the global sustainability conversation in the near future.”
Continuing the discussion of vertical collaboration and startup innovation, this year’s MWC Barcelona sees a much broader conversation, with more than 160 delegations from countries and international institutions alongside policymakers, regulators, industry leaders, and the international development community.
Following Forest Interactive’s 5th year and elfo’s 4th year success of exhibiting and hosting visitors at Hall Congress Square, both companies were pleased to have shared experiences and perspectives on how to assemble strategies for a digital world, optimize the potential of 5G, close the digital gap, as well as hit global climate goals.
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators, content providers, and game publishers with their subscribers. With over 15 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 16 regional offices.
Delivering content subscription services, digital voucher and e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30 countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. To learn more, visit forest-interactive.com.
About elfo
Headquartered in Malaysia, elfo is a martech and adtech company that offers performance-driven marketing products, helping brands and businesses run targeted campaigns through simplified management. Founded in 2017 on the premise of being a one-stop agency for every client, elfo’s digital expertise has helped businesses in 19 countries achieve progressive growth and measurable success.
Featuring a 360° suite of digital products, elfo offers email marketing and automation, affiliate marketing, programmatic advertising, intuitive landing page builder, chatbot, and other digital marketing services. As of 2021, elfo is connected to over 200 exclusive partners worldwide including enterprises, mobile network operators, premium publishers, social networks, and government agencies.
For more information, visit elfo corporate website at elfo.com.
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