KUALA LUMPUR — Times Bookstores, a Singapore-based book retail company that focuses on English language books, onboards elfo’s marketing automation platform (elfoMAP) for its digital marketing and customer outreach campaigns.
By using elfoMAP, Times Bookstores is now able to more accurately target its customers, as the platform’s built-in lead and sales funnels feature is able to send automated emails relevant to the subscriber’s interest. If the Times Bookstores subscriber often browses fitness-related books then product offerings on the shelves related to the genre will be delivered to the subscriber, thus increasing engagement to the store, and eventually resulting into more purchases.
“Even though tasks such as emailing advertisements to clients and customers might not look daunting, the execution is often time-consuming and may require a lot of resources from a company, especially labour energy,” commented Oliver Laoh, Digital Sales and Marketing Lead at elfo.
As a platform that helps businesses launch email marketing campaigns and engage with their customers more efficiently, elfoMAP provides features such as autoresponder, email marketing templates, user-friendly email editor, lead and sales funnels, landing page creator, email automation, web push notifications, as well as a webinar hosting feature.
“For the case of Times Bookstores, marketing the books need something closer towards a personal touch due to the lack of customer going in physically in stores because of the pandemic. What elfoMap in this case provides to the business is the necessary marketing tools to reach out to their customers without the need for them to be present. Adding with our effective sales funnels system, we’re basically bringing a personal bookstore for the customers.” commented Sri Yosephin, General Manager at elfo.
Hadijah Binti Abdul Manan, Marketing Manager at Times Bookstores commented, “The team behind elfoMAP has been extremely helpful to our side and the process of implementing the platform into our system was quick and easy. The reporting interface is intuitive and easy to navigate, which is a sentiment that can also be applied to the entirety of the platform as well. It’s a convenient tool that’s also effective for our marketing activities.”
elfoMAP provides a subscription-based plan separated into four tiers: Basic, Plus, Professional, and Enterprise. Each tier has its own set of services available and pricing can be tweaked depending on the maximum output set for emails. For the Enterprise tier, it provides consultation services as well as being able to choose services that fit with the business for both big and smaller enterprises; as such, pricing is also dependent on what type of services the client may require.
A comprehensive demo video of elfoMAP can be viewed by clicking here.
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About elfo
Headquartered in Malaysia, elfo is a martech and adtech company that offers performance-driven marketing products, helping brands and businesses run targeted campaigns through simplified management. Founded in 2017 on the premise of being a one-stop agency for every client, elfo’s digital expertise has helped businesses in 19 countries achieve progressive growth and measurable success.
Featuring a 360° suite of digital products, elfo offers email marketing and automation, affiliate marketing, programmatic advertising, intuitive landing page builder, chatbot, and other digital marketing services.
As of 2021, elfo is connected to over 200 exclusive partners worldwide including enterprises, mobile network operators, premium publishers, social networks, and government agencies.
For more information, visit elfo corporate website at elfo.com. Follow elfo on LinkedIn, Instagram, Facebook, and YouTube.
