InsightsIt is vital for businesses to connect with their customers to deliver important information and other updates. Since most people in the world possess a mobile phone, SMS marketing has grown to become a useful tool for many companies, with it generally falling into 2 categories: P2P messaging and A2P messaging. SMS marketing is one […]
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Content MarketingAre you tired of sending out generic marketing campaigns that fail to engage your target audience? Well, it’s time to say goodbye to mediocre results and hello to an exciting new way of enhancing your inbound marketing strategy – audience segmentation! In this blog post, we’ll be exploring the power of audience segmentation in enhancing […]
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Email MarketingBy the end of 2022, most countries have already opened their borders and stopped enforcing major quarantine measures, so everybody is travelling more frequently and returning back to office. For email marketers, what this means is that more people are likely to open and read their emails, especially during morning and evening commutes. To know […]
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InsightsPlanning to run A/B testing? Bookmark this checklist for a perfect split test that can help you get closer to your goals. But first, why bother with an A/B test in the first place? Let’s take an in-depth look. What is A/B testing? A widely used marketing term, A/B testing refers to the creation […]
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InsightsAs similar as these two marketing terminations sound, they’re anything but. Marketing technology (MarTech) and Advertising technology (AdTech) reach a common line, however when both approaches are used interchangeably to create specially tailored ads according to the needs of the target market. But first, let’s explore what it is. What are the differences between MarTech […]
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Email MarketingEmail marketing may not be the trendiest or newest marketing channel, but it’s still a vital way to generate leads and convert more prospects for your business. elfo wants to share a number of email marketing best practices your business can use to meet the expectations of your target audience and grab their attention. elfo’s […]
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InsightsFor all businesses, the brand identity is critical in distinguishing themselves from others. Brand identity is not necessarily aesthetic but encompasses everything from company values, approved imagery, color scheme, and even copywriting guidelines. In the current modern culture of innovation and improvements, elfo strives to consistently develop our brand to accurately reflect our values, services, […]
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InsightsHave you ever bought something that your trusted friend swears by? Have you found yourself purchasing that heavily-promoted juicer on social media when you see your friend engaging on the ads? Even if you’re not into juicing your own fruits? Yes, that is the power of social proof. It happens in all sorts of ways […]
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