Celcom Appoints elfo as a New Partner for Malaysia International Brands SMS

KUALA LUMPUR — elfo, a content provider and martech agency based in Malaysia, officially partners with Celcom as one of its international brands bulk aggregators.

Headquartered with a strong footprint in the heart of Kuala Lumpur, Malaysia, with experience dealing with the wholesale market globally, elfo is now bridging the wholesaler gap in the APAC market.

After discussions with Celcom’s Bulk SMS team in 2021, elfo was officially appointed as one of four exclusive international brands bulk aggregator in February 2022. Starting in March 2022, elfo will be providing SMS traffic routes for international brands under the Malaysian mobile operator, Celcom.

This partnership will see elfo’s first official deal with a major mobile operator in Malaysia, marking a significant achievement for its Messaging unit.

“We are honored to be appointed as one of Celcom’s exclusive partners for their international brands traffic,” said Johan Haris, the Global Accounts Manager for the Messaging team.

SMS traffic remains a key contributor to the digital marketing industry as businesses seek out the best routes to achieve their SMS marketing goals. The partnership will not only position elfo as an exclusive partner of Celcom, but look to drive more international traffic into Malaysia.

Since inception, elfo’s Messaging unit has supported businesses with their A2P needs by providing consistent global coverage, high delivery rates, and a secure SMS gateway. As an enterprise and wholesale SMS provider, elfo has provided brand owners with a self-served SMS platform that is intuitive and provides access to one of the most secure and reliable routes for bulk SMS delivery.

Since 1988, Celcom has played a key role in bridging communications in Malaysian market. With this partnership, it is expected to see traffic increment for international brands SMS segment which will benefit both Celcom and elfo.

“We will definitely take this opportunity to expand elfo’s reach and bring more traffic into the Malaysian market using trusted channel,” Johan concludes.

With cost-effective prices, elfo’s products and services are being leveraged by Malaysian brands like Mimpikita, Institut Jantung Negara, SEGi College Subang Jaya, and GE Healthcare. Not exclusive to enterprises and wholesale aggregators, elfo also provides off-the-shelf and customized platforms for mobile operators and government agencies. elfo has now expanded its products to other messaging channels such as WhatsApp, Telegram, Line, Facebook messenger and chatbot.

About elfo 
Headquartered in Malaysia, elfo is a martech and adtech company that offers performance-driven marketing products, helping brands and businesses run targeted campaigns through simplified management. Founded in 2017 on the premise of being a one-stop agency for every client, elfo’s digital expertise has helped businesses in 19 countries achieve progressive growth and measurable success. 

Featuring a 360° suite of digital products, elfo offers email marketing and automation, affiliate marketing, programmatic advertising, intuitive landing page builder, chatbot, and other digital marketing services. As of 2021, elfo is connected to over 200 exclusive partners worldwide including enterprises, mobile network operators, premium publishers, social networks, and government agencies. 

For more information, visit elfo corporate website at elfo.com. 
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